The DNA of Gorgeous
Creating Gorgeous Goods for Good to Uncover the DNA of Gorgeous
a social design business, beginning our journey in historical Montgomery, Alabama.
re-inventors of many things and creators one-of-a-kind, gorgeous goods for good.
and a lifestyle of love, serving, and collaboration; the 3 distinctive, unchangeable qualities that make up this company's DNA.
We know that when women come together, we have the ability to move mountains. As a woman-owned design business working with and for women, we believe in the power of community created when we come together to lift up each other and the world with our gifts, abilities, and passions. As a social business, Re-Invention is committed to creating jobs as well as an environment where women can afford to go to work; creating a company that will provide training and apprenticeships, as well as needed infrastructure like on-site daycare and
after-school care and programs. There are few things that bring more joy to women than creating something beautiful! Anywhere in the world women can be taught to sew and sewing skills are always needed.
Re-Invention's calling is 2-fold
to gather women who will commit to changing what is right in front of them, and to create a community that impacts a community.
to uncover the gold stored in the DNA of the women we serve...those distinctive and unchangeable characteristics and qualities that dictate who God created them to be. Through collaboration with our customers and others we'll break the cycle of poverty that interrupts and tries to hinder who they're created to be, and then reinvest into making those dreams and purpose happen.
From the inside, out
One thing that will surely keep us from uncovering our gold is poverty! Poverty is not about finances, but a state of being and although finances are affected, poverty is a Heart Issue of physical, mental, and spiritual lack. In most cases, a poverty mindset stems from a background of abuse. Abuse fills us with shame and hopelessness. Out of that shame and hopelessness come a feeling that nothing will ever be good, nothing will ever work out. And so begins the spiral downward and no matter what we attempt, our lives are viewed through a lens of lack. If we only deal with the issues poverty created on the outside, we'll never conquer it! It's a heart issue and must be dealt with from the inside, out. Only the changing of the heart can uncover the gold stored in our DNA, who we're meant to be. Once the heart knows the difference, what we create on the outside is sustainable.
Here's how Re-Invention is working to break poverty from the inside, out
Through our social business we're able to reinvest our net-profits back into training, apprenticeship, and employment as well as the fulfillment of those lost things. To uncover what God has coded in her DNA; where poverty no longer exists and the person she was always meant to be stands victorious in it's place!
Through collaboration with others to create economical, physical, and spiritual opportunities to break this vicious cycle.
Through training, apprenticeship, and employment opportunities that will build financial strength and encouragement needed to overcome the chaotic life of poverty.
By creating a workplace that listens. Listens to things shared about dreams, things said like, "that's what I always wanted to be."...storing them and, as a team, figuring out how we can help her work toward that.
The 2 avenues we've currently created to accomplish this are
The DNA of Gorgeous Campaign
5% of every purchase goes into the campaign fund!
Design a piece that expresses who you are, one that reflects your DNA, and together we'll uncover
the gold stored in hers.
When you purchase, or we design, a one-of-a-kind piece - one that reflects your DNA - we're not only creating something unique, but building something unique through the power of "who we are" together. Now that's gorgeous! When years of rejection and abuse have contributed to a poverty mindset, it takes time and a commitment to the work of unvcovering the gold stored in someone's DNA. This is not just about a "dream", but who God meant this person to be and what she's meant do in this world. The DNA of Gorgeous Campaign is one of the ways Re-Invention makes this happen.
Through The DNA of Gorgeous Campaign
we're able to
Build things like The Lydia Project, our training and apprenticeship program which allows participants to gain financial strength and encouragement needed to overcome the chaotic life of poverty.
Support those with whom we collaborate who are key to the "uncovering" process.
Invest in individuals who have completed the "uncovering" process and are entering into what God has created them to be.
The Lydia Project
The Lydia Project is all about the work of our hands, creating beauty, and is the beginning of the "uncovering" process. There are women from different walks of life and cultures, involved in The Lydia Project, building a rich community. Re-Invention gives in-depth instruction in our process and apprenticeships with our company that hopefully result in permanent employment. This is a collaboration with The Nehemiah Center and Community Ministries of First Baptist Church. The Nehemiah Center provides GED classes and test prep, an after-school program, and ESL. Community Ministries offers the services and referrals necessary to navigate through the "system" and out of the financial poverty trap. Through collaborations, like The Lydia Project, Re-Invention is helping to create opportunities for work, a key component to forever changing poverty cycles.
Who Is Lydia?
Lydia can be found in Acts 16:14 of the Bible and was a business woman who sold luxury textiles dyed purple. The expenses involved in her occupation as a merchant of luxury textiles indicates she was a woman of some wealth. Lydia was also known to have her own home and "household" and there being no mention of a husband, was a single woman. She was converted by the Apostle Paul and the Church at Phillipi was said to have started in her home. She was also know as hospitable, strong and courageous...someone we believe describes who the women we serve are, and who they will be.
Our Founder, Kellie Guthrie, desires to leave a legacy of compassion and giving. Re-Invention's calling is also her personal calling and everything Re-Invention is about and wants to accomplish are all things she has and is experiencing first-hand.
Kellie's creative and passionate spirit, coupled with a desire to serve and live larger, led her to create Re-Invention as a social business that believes in the power of the work of our hands and collaboration for greater impact. She and her team know that when women come together, they have the ability to move mountains, and that it's time to unlock the gold in the DNA of God's daughters so they can accomplish what they're called to in this generation!
The 5 Points Firehouse
Where Our Process Unfolds
Reconciliation Under Construction
The old 5 Points Firehouse houses a live/work space for Kellie and Re-Invention. The building, once known as Engine Company No. 2, was abandoned in the early 2000's. With the help of city officials Re-Invention was able to purchase the Firehouse in 2014. And in 2016, with a grant from the 5 Points Cultural Commission and help from friends, we were able to renovate the design space.
The past, present and future of our city converge at the intersection where Goldwaithe, Montgomery, Mildred, Mobile and Clayton streets meet. This area known as the Five Points, and Cottage Hill neighborhood, was the "bluff" Native Americans called home before it was home to hundreds of Sephardic Jews who transplanted to Montgomery in the 1800's.
This location marks the end of the Civil Rights March from Selma to Montgomery. The doors of local businesses in our neighborhood have been closed for decades with the history of this city locked up inside their walls. But, with the opening of The Peace & Justice Memorial, Montgomery has a new generation rising. This generation has not forgotten the promise and knows reconciliation is currently under construction. This generation is working toward restoration, and doors of hate and prejudice that once shouted, “You are not welcome”, have been replaced with doors of beauty that are opening on a new day saying,
“Good Morning! May I help you!”